Before Bob Iger took over as CEO of The Walt Disney Co. in 2005, Disney's stock value was stagnant. Its studios, networks and theme parks had lost some of their magic.
"We were embattled and somewhat discouraged and not as optimistic as we needed to be," he says. "And we needed to find our way."
How Iger turned the company around is chronicled in his new business memoir, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of The Walt Disney Company. The book is being published as he looks toward his retirement in 2021.