Employment | Texas Public Radio

Employment

FULL-TIME JOB OPENING
 
 
Posting #190402
 
TITLE:                    Digital Marketing Coordinator
REPORTS TO:     VP, Marketing & Communications      
 
SUMMARY:         
Reporting to the Vice President of Marketing & Communications, the Digital Marketing Coordinator is responsible for administrative and creative support for marketing, underwriting, newsroom and all TPR divisions. Duties include the management of digital ad placement, creation of ads, generating reports to monitor digital ad performance, and troubleshooting. This position coordinates directly with NPR digital, and works in collaboration with TPR’s Digital News Producer on strategic planning and to ensure consistent digital efforts across all platforms.
 
RESPONSIBILITIES:
The TPR Digital Marketing Coordinator is responsible for monthly reports and coordinating cross-divisional meetings to track key performance indicators and strategic planning for digital efforts.  
Responsible for some marketing content on TPR websites, social media and mobile apps, review of content, maintaining updated and fresh content. 
Acts as TPR liaison to contractors and network agencies including NPR, Google.
Enter and coordinate digital orders with NPR Digital Services, digital contractors, and other partners and contractors.  Ensures ads are running within scheduled flight dates, are delivered as per order instructions.
Assists in training the department on newly introduced digital revenue products as well as changes within existing platforms.
Provide support to the Corporate Support Department in the management of client inquiries with regards to their digital ad campaigns.
In collaboration with other divisions, develop and implement campaigns to increase usage across digital platforms including traffic to website, mobile app and newsletter through use of Google advertising, in house ads, and on air messaging.  
Research and develop potential digital revenue streams, ads for newsletter, podcasts, and other digital opportunities as they develop.
Assist with promotion of TPR events and programming initiatives including the production and placement of in house ads to run within all mobile and web platforms, creating content for newsletter and web, creating signage, invitations, flyers and slide shows.
Assist with the development of sales tools through utilization of audience research software and working with Marketing Department to keep collateral current and up to date.
Design digital media campaigns aligned with business goals;
Social media advertising.
Coordinate the distribution of digital content via website, email, and social media.
Manage end-to-end digital projects.
Assist Underwriting and other divisions to effectively provide strategic solutions/advice for underwriters and TPR to meet goals.
Be able to work with cross-functional teams to increase brand exposure and revenue (News, Membership & Underwriting Departments).
Work with our network to ensure brand consistency.
Suggest and implement direct marketing strategies to increase brand awareness.
Stay up-to-date with digital media industry developments.
 
REQUIREMENTS:
Must have basic understanding of ad serving platforms such DoubleClick
Experience in digital product research and implementation to assist in generating revenue
Knowledge of Google Analytics
Knowledge of Adwords
Proven work experience in Digital Marketing 
Experience in ad management 
Content creation experience
Experience with visual communication principles
Familiarity with web design and content management systems
Excellent analytical and project management skills
Four year degree in Marketing, Digital media or equivalent experience
Experience with Adobe Creative Suite and content management experience
 
EDUCATION:
A Bachelor’s degree in Communications or a related field preferred.
 
EXPERIENCE:
Must have at least three (3) years of relevant experience including advertising, marketing and/or non-profit fund-raising, or an equivalent combination of education and experience.
 
SKILLS:  
Must have exceptional time management and personal relationship skills.
Must have excellent oral communication and language skills, including writing, editing and proofreading.
Must be able to demonstrate teamwork, professionalism, initiative, and motivational skills.
Must be able to work effectively under pressure and to meet deadlines.
Must be able to work efficiently with limited direct supervision. 
Must have knowledge of the basic principles of marketing and/or public relations.
Must be proficient in oral and written communication.
Must demonstrate skill in handling multiple tasks and prioritizing.
Must be proficient in using computers and basic software, including Microsoft Word suite, PowerPoint.
Must have basic proficiency in layout and design software such as InDesign, Photoshop and Illustrator. 
Must have skill in planning and organizing.
Ability to develop, coordinate and implement programs.
Ability to work with frequent interruptions and changes in priorities.
 
PHYSICAL ACTIVITIES AND REQUIREMENTS:
Using fingers to make small movements such as typing or picking up small objects.
Frequently conveying detailed or important instructions or ideas accurately, clearly, or quickly.
Able to hear average or normal conversations and receive ordinary information.
Frequently and regularly using the wrists, hands, and fingers.
Average, ordinary, visual acuity necessary to prepare or inspect documents or other materials.
Sedentary work; sitting most of the time.  May have to lift folders, files, papers, audio/video equipment, and other such items weighing up to approximately 25 lbs. 
 
 
________________________
Employee
 
 
________________________
Immediate Supervisor
 
 
TO APPLY:
Interested candidates should submit cover letter, resume, three references, with contact information, and salary requirements to: hr2019@tpr.org. No phone calls please. TPR is an EOE employer. Please indicate where you saw ad when applying.
 
Texas Public Radio
Attn: Digital Marketing Coordinator Search
8401 Datapoint Drive, Suite 800
San Antonio, TX 78229 
 
 
 
POSTING #190325
 
TITLE: Immigration and U.S.-Mexico Border Reporter
REPORTS TO: News Director
CLASSIFICATION: Exempt
 
SUMMARY: Texas Public Radio is seeking an experienced, knowledgeable reporter with proven ability to produce significant, well-researched stories and content about immigration and life in the Rio Grande Valley.
The reporter will be based in the McAllen area, and will develop headline and in-depth reports for radio and digital platforms that capture the pulse at the border.
TPR is a mission-driven, award-winning, multi-media organization serving an audience of more than 200,000 across a wide expanse of the state.  
 
DUTIES AND RESPONSIBILITIES:
Conceives, proposes, plans, and researches ideas for stories and program segments for both broadcast and digital distribution and takes assignments from the News Director.
Develops relationships with sources and subject matter experts.
Participates in the production of special programming and station initiatives.
Participates in community activities such as town hall meetings and panel discussions.
Utilizes social media applications to disseminate news to and engage the TPR audience.
Participates appropriately in station fundraising and sponsorship activities and live events.
Fulfills administrative obligations related to assignments, including filing prompt and accurate program information/summaries, maintaining contact with and keeping the News Director informed about assignments, keeping appropriate files and submitting timely expense reports.
 
 
EDUCATION:
Master’s Degree in Journalism, Communications or related field, or equivalent experience.
 
EXPERIENCE:
A minimum of three years reporting experience and demonstrated initiatives in developing sources to produce original content. Experience writing and producing news on multiple platforms and effectively using social media.
 
QUALIFICATIONS:
Demonstrated sound news judgment.
A passion for the mission of public radio.
Exceptional organizational and time management skills, including the ability to work effectively under pressure and meet deadlines.
Excellent communication skills, both oral and written.
Demonstrated ability to write clear, accurate, compelling news stories.
Experience using audio editing software and equipment to produce content for broadcast.
Ability to understand complex topics and convey the information in compelling reports.
Technologically versatile with willingness to expand skills. Multi-media skills, including experience producing or editing digital media is desirable.
Demonstrated professionalism and personal relationship skills, including the ability to work well with other team members.
Self-motivated, with a “willing spirit” and the ability to work efficiently with limited direct supervision.
Able to work extended hours as needed, sometimes on short notice.
Must have valid standard Class C driver’s license and transportation.
Spanish/English bilingual language skills desired. 
 
 
PHYSICAL ACTIVITIES AND REQUIREMENTS:
Finger Dexterity: Using fingers to make small movements such as typing or picking up small objects.
Talking: Frequently conveying information, instructions, and ideas clearly and quickly.
Hearing: Able to hear average or normal conversations, in person or by phone.
Repetitive Motions: Frequently and regularly using the wrists, hands, and fingers.
Visual: Average, ordinary, visual acuity necessary to prepare or inspect documents or other materials.
Physical: Ability to travel. May have to lift papers, books, recording equipment and other items weighing up to 10 lbs.
 
 
_________________________________________
Employee
 
 
_________________________________________
Immediate Supervisor
 
TO APPLY:
Interested candidates should submit cover letter, resume, three writing samples, three references, with contact information, and salary requirements to: hr2019@tpr.org. No phone calls please. TPR is an EOE employer. Please indicate where you saw ad when applying.
 
Texas Public Radio
Attn: Immigration and US-Mexico Border Reporter Search
8401 Datapoint Drive, Suite 800
San Antonio, TX 78229 
 
 
 
                                                                                               

               
INTERNSHIPS
 
 

None at this time.