We look at how and why SXSW, once the world's largest music festival, is being scaled back to a shell of itself, what was so special about it, and what the shift means for artists and the industry. Enjoy the show? Share it with a friend and leave us a review on Apple or wherever you listen to podcasts. Questions, comments, suggestions or feedback of any kind always welcome: allsongs@npr.org Hear new songs from past episodes in the All Songs Considered playlists in Apple Music and Spotify.