Alina Selyukh
Alina Selyukh is a business correspondent at NPR, where she follows the path of the retail and tech industries, tracking how America's biggest companies are influencing the way we spend our time, money, and energy.
Before joining NPR in October 2015, Selyukh spent five years at Reuters, where she covered tech, telecom and cybersecurity policy, campaign finance during the 2012 election cycle, health care policy and the Food and Drug Administration, and a bit of financial markets and IPOs.
Selyukh began her career in journalism at age 13, freelancing for a local television station and several newspapers in her home town of Samara in Russia. She has since reported for CNN in Moscow, ABC News in Nebraska, and NationalJournal.com in Washington, D.C. At her alma mater, Selyukh also helped in the production of a documentary for NET Television, Nebraska's PBS station.
She received a bachelor's degree in broadcasting, news-editorial and political science from the University of Nebraska-Lincoln.
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Americans say they worry about the economy, but the latest numbers say otherwise, as shopping over thanksgiving weekend paves the way for a record holiday season
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The amount consumers spend during the holiday season could make — or break — some retailers.
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The human brain has to really fight the lure of a discount. Companies know this and use many tricks to push our buttons. But there's a way to outsmart them. -
Americans say Black Friday is overhyped, but nearly 1 in 5 still plan to do most of their shopping then. This holiday season is expected to break shopping records.
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Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business.
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More U.S. shoppers are buying into Halloween this year, scaring up a new spending record for costumes, decorations, candy and cute outfits for pets.
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Who wants to buy a bankrupt chain like Juicy Couture or Pier One? Someone owns these names — and makes millions of dollars on them. Here's what business is like in the shadow world of undead brands.
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With clothes cheaper than a latte, built for today's microtrends, Shein courts the same young women who launched the renaissance of thrifting and resale. Legal complaints about the company are many.
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Birkenstock, which is nearly 250 years old, is now a publicly traded company — valued at about $8 billion. (Story aired on All Things Considered on Oct. 11, 2023.)
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At nearly 250 years old, sandal-maker Birkenstock is — for one day — both the oldest and the newest company on the New York Stock Exchange.
