San Antonio International Airport has rebranded itself to draw attention to $2.5 billion in improvements, including a new planned terminal, set to open in 2028.
There was a countdown to unveil a new airport logo during a ceremony at the city-owned facility on Monday.
The new logo simply reads "SAT," the internationally recognized code letters for the airport within the airline industry. The letters are colored in pink, purple, and blue, just like a Texas sunrise, said airport officials.
It's a new dawn for the airport too. A new main terminal with 17 international flights is set to open in four years. Those flights will join international flights added in 2023. There's also hard lobbying in Congress for a direct flight to Washington D.C.
"We're a hub where cultures converge and journeys begin," Jesus Saenz, the city's director of airports, said during the ceremony.
San Antonio Mayor Ron Nirenberg said SAT has created 46,000 jobs and pumps more than $5 billion into the local economy every year.
"Success for the airport means success for San Antonio." he told those gathered for the rebranding ceremony, including most of the members of the city's congressional delegation.
The airport has set records for the number of passengers passing through for each consecutive month dating back to May 2023.
Airport officials and the mayor thanked the congressional delegation for landing millions of federal dollars for improvements, including a makeover for Terminal A.
New uniforms for 400 airport employees and all sorts of airport swag will also be covered in the sunrise hues.
Gabriella Alcorta-Gomez contributed to this report.
