Kazuhisa Hashimoto, the man who invented the "Konami code" cheat that became pervasive in video gaming and pop culture, has died.
To use the code, players would press up, up, down, down, left, right, left, right, B, A and the Start button on the controller to make games easier. It was named after the popular Japanese gaming and entertainment company Konami, where Hashimoto worked.
Konami confirmed Hashimoto's death in an email to NPR and said in a tweet that it was saddened to hear the news. His age has been variously reported as 61 and 79.