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What did you think of the 'Barbie' movie? The billion-dollar blockbuster has sparked fiery conversations about stereotypes and gender roles.
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Based on one of America's most emblematic pieces of intellectual property, Greta Gerwig's Barbie movie was never going to be just a movie, because Barbie was never just a doll.
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Warner Bros. and Mattel set out to create a movie marketing machine — including more than 100 brand collabs and viral social media campaigns — to build excitement for the film's July 21 release.
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A Barbie production designer said "the world ran out of pink" because of how much paint the movie set needed. It had apparently been in short supply to begin with.
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The company has been moving to diversify its doll collection. It has so far made other Barbie and Ken dolls with wheelchairs, vitiligo, hearing aids, and prosthetic limbs.
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One of the dolls, a collaboration with Mexican fashion designer Benito Santos, has already sold out.
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Professor Sarah Gilbert, a leader on the Oxford/AstraZeneca vaccine, is one of six women in health care who now have Barbies in their image. She hopes they will inspire girls to enter STEM careers.
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The doll is modeled after fencer Ibtihaj Muhammad, the first U.S. Olympic athlete to compete in a hijab, who said she would sew head scarves onto her Barbies as a child.
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From Texas Standard: About 2 million American girls were born in 2002. That means they’re turning 15 this year. And many are celebrating with a...
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Misty Copeland says she played with Barbie dolls until she was 13 — the same year she started ballet.