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He's everywhere in Central and South Texas: TV, radio, billboards, YouTube.
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The new marketing campaign is based around the tagline, 'Be All You Can Be,' which was originally featured in Army ads during the 1980s and 1990s.
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Pinterest will launch an in-app "buy" button, and Instagram will soon target ads using demographic data from Facebook.
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Some see the move as a reaction to widespread criticism of the company's push to start candid conversations about race in its stores. But Starbucks says the move had nothing to do with the backlash.