Putumayo Music Founder Dan Storper On A World Of Music
Dan Storper is the founder and CEO of Putumayo, and the music his label releases reflects the musical tastes of the man. He's so certain that others will love each CD as much as he does, that if you don't, you can have your money refunded. According to Dan, each release is hand-curated to create a great listening experience: "It's not just pitching the songs [onto a disc], it's the sequencing."
Finding the right artists for each release is important, too. "Sometimes we're shocked that it's not as easy to come up with a dozen good songs that flow together," Storper says. Assembling the right compilation can be a challenge, and at one point Putumayo CDs tried focusing on an individual artist. That was one of the few missteps
How did Dan Storper become so immersed in international music, what was the inspiration behind starting this line of an not particularly, commercial type of music? What’s the future of his brand as consumers increasingly look to downloads in favor of compact discs? With Putumayo CDs so intrinsic in the delivery of the