Yennayer is the traditional New Year of the Amazigh (Berber) people, indigenous to North Africa, with cultural roots stretching back more than 3,000 years. It marks the beginning of the agricultural year and is celebrated with music, traditional foods, storytelling, and community gatherings. The holiday reflects values of renewal, unity, cultural identity, and peace. With a rapidly growing Amazigh community in San Antonio, this event represents progress in cultural visibility, diversity, and education. This event provides an opportunity for local residents to discover a culture that is still unfamiliar to many, while helping strengthen cultural exchange, inclusivity, and community engagement. We truly believe that adding Amazigh cultural representation to San Antonio is a positive and meaningful step that aligns with the city’s commitment to diversity. We also believe that this event offers residents of San Antonio an opportunity to learn about a culture that is still new to many.