conscious consumer

The consumer economy is showing signs of stress and strain. Lending platforms report an increasing number of “buy now, pay later” users falling behind on payments. “Buy now, pay later” refers to the short-term loans and missed installments are a sign of faltering financial health especially in the low-income working class— who are being confronted with rising inflation, cuts in SNAP and the Trump administration’s move to collect on federal student loans.

Consumers are increasingly loyal to brands that take a stand, as long as it falls in line with their own. How are people influenced by their beliefs when…