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Can Social Science Help You Quit Smoking For Good?

News Assistant Max Nesterak tries to quit smoking using social science research.
Hugo Rojo/NPR
News Assistant Max Nesterak tries to quit smoking using social science research.

In January, our news assistant Max Nesterak made a resolution to quit smoking. We decided to pitch in and help. Shankar gave Max three things to do based on social science research: write a public service announcement, get a support network, and put money budgeted for cigarettes into a savings account. It's been more than six months since you've heard from Max, so this week, we're checking in with him to see how he's doing.

The Hidden Brain Podcast is hosted by Shankar Vedantam and produced by Kara McGuirk-Alison, Jennifer Schmidt, Maggie Penman, Max Nesterak and Chris Benderev. To subscribe to our newsletter, click here . You can also follow us on Twitter @hiddenbrain , @karamcguirk , @maggiepenman and @maxnesterak , @cbndrv and listen for Hidden Brain stories every week on your local public radio station.

Copyright 2020 NPR. To see more, visit https://www.npr.org.

Jennifer Schmidt is a senior producer for Hidden Brain. She is responsible for crafting the complex stories that are told on the show. She researches, writes, gathers field tape, and develops story structures. Some highlights of her work on Hidden Brain include episodes about the causes of the #MeToo movement, how diversity drives creativity, and the complex psychology of addiction.
Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.
Max Nesterak