Bring your furry friends to San Antonio's 5th annual Santa Paws Parade and Dog Market with The Dog Guide! Join us for the ultimate dog-friendly event for pups and their people. Experience a festive day of shopping with local vendors offering unique dog-friendly goods. From handmade bandanas to treats, you’ll find something special for your furry friend while supporting local businesses in the dog-loving community.

Holiday Parade
Bring your dog in their best holiday attire and join the Holiday Parade around Make Ready Market! Show off your pup as they strut their stuff in the parade, complete with festive music and holiday decorations. It’s a celebration of the season—and the perfect opportunity for adorable photos!

Pup Costume Contest
Register your dog for the Pup Costume Contest! Whether your pup is a jolly Santa, a reindeer on the go, or a festive snowman, we want to see it all. Prizes will be awarded for the Best Overall Costume, Most Creative, and Cutest Holiday Theme. Make sure your dog’s costume is camera-ready because there will be plenty of photo ops!

Free parking is available for registered attendees in our parking lot, located at 827 Broadway. RSVP now and join us for a tail-wagging good time!