Immerse yourself in our wealth and discover the places that Mexico treasures.

The Pueblos Magicos program was born in 2001, as a strategy for tourism development, aimed at structuring a complementary and diversified tourism offer towards the interior of the country, based fundamentally on the historical and cultural attributes of the localities of our country.

Pueblos Magicos are localities with different levels of development where tourist activity contributes to raise levels of well-being, maintain and increase employment, promote and make investment profitable, as well as strengthen and optimize the rational use of resources and attractions, natural and cultural with the basic action of the society.

It is a tool that fosters collaboration and coordination with civil society, the private sector, local governments and service providers.