Tickets go on sale: July 7, 2020 Seating at Arneson River Theatre & on a 4-mile route on the River Walk 5 PM, gates open for access to the River Walk 6 PM-7 PM, Christmas Concert for ticket holders in the Arneson Theatre 7 PM, Lighting of the River Walk 7-8 PM, Televised Parade, KABB/CW35, Santa on the last float 6-9 PM, Parade on the River Walk for attendance in person Join us for the 40th Anniversary of the Ford Holiday River Parade! Ticket prices range from $15-$43 and are sold on-line beginning July 7th, 2020, at www.thesanantonioriverwalk.com. Seven free seating areas are on the parade route (bring your chair) from North of Martin St. to Lexington St. Bridge and North St. Mary’s St. to Lexington St. The majority of restaurants on the River Walk offer dinner packages. The Ford Holiday River Parade is a San Antonio tradition that kicks-off the lighting of the River Walk, and the holiday season. The parade features 29 illuminated floats decorated for a new theme each year. 100,000 lights (2,250 strands of lights) are illuminated to kick-off the parade. The lights remain on the trees and are turned-on from sundown to sunrise every day until shortly after New Year’s Day.