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Nonprofit Reports Spending $350,000 For Outreach At SXSW

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Nathan Cone
/
TPR

A San Antonio promotional campaign at South By Southwest in Austin last month is being called a success.

Choose San Antonio” Executive Director Meghan Garza-Oswald gave a report to Bexar County Commissioners on Tuesday. They were championing the lifestyle of San Antonio and spent approximately $350,000, most of that from private funds.  Bexar County contributed $15,000.

Of the 80,000 people who attended the trade show at the convention center, 50,000 saw their booth.

“We engaged with over 28 foreign countries, 34 different U.S. states, and 60 different cities,” said Garza-Oswald.

"Choose San Antonio" is working to bring more visitors and businesses to the city. They also had a store front called Casa San Antonio on Sixth Street in Austin for their ambassadors to interact with more people.

“We had 3,200 unique visitors, which meant that was 3,200 individuals who came to either listen to a panel, engage in a startup conversation, engage in a mixer, networking, or something of that nature,” Garza-Oswald said.

“Austin’s got this sort of superior attitude you know,” said County Judge Nelson Wolff. “They’re the cool place in the state of Texas. I think they’re quickly finding out there’s another cool place to be and just right down the road.”

“Choose San Antonio” plans to continue its mission by attending other events around the country and internationally.