© 2020 Texas Public Radio
Real. Reliable. Texas Public Radio.
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Nike Turns To The Courts To Pursue Endorsement Deals

The USA's Boris Berian competes in the 800 meters at the IAAF World Indoor athletic championships in Portland, Oregon on March 19, 2016.  (Don Emmert/AFP/Getty Images)
The USA's Boris Berian competes in the 800 meters at the IAAF World Indoor athletic championships in Portland, Oregon on March 19, 2016. (Don Emmert/AFP/Getty Images)

Nike has long been aggressive in trying to get athletes to sign on to sponsorship deals, but the apparel company is going a step further and turning to the courts.

Nike has sued Boris Berian, the world indoor 800-meter champion, alleging he violated a short-term endorsement contract that expired last December. At issue is his January agreement to accept a New Balance sponsorship.

Here & Now‘s Robin Young talks with Jason Bellini of the Wall Street Journal about the case and the ramifications for athletes.

Guest

Copyright 2020 NPR. To see more, visit https://www.npr.org.