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Sounds Like A Winner: What Voices Have To Do With Politics

Paul Bradbury/Getty Images

Barks and chirps and roars immediately give us clues about the animals who make those noises. The pitch and volume of the sound can help us figure out the animal's size and even its role in the social hierarchy.

Humans are also animals. So do our voices convey anything about where we stand in the pecking order?

Political scientist Casey Klofstad and biologist Rindy Anderson have tried to answer this question. They've focused on one of the most high-stakes and hierarchical parts of society — politics.

The pitch of a politician's voice may seem trivial when compared to policy positions or party affiliation, but Klofstad and Anderson have found that we're biased toward certain types of voices.

"Political decisions are made on a very snap judgment basis level," Klofstad says. In elections where partisanship doesn't define the race, he says, minor characteristics like a candidate's voice or appearance can have an outsize impact.

"If it's a municipal election or a primary where it's Democrats versus Democrats or Republicans versus Republicans, all of these other things that we bring to the table as animals matter."

The trouble is, the voices we prefer may not lead us to the most skilled candidates. This week on Hidden Brain, we probe the tension between our modern, complex political systems and ancient biological rules that tell us who's in charge.

Additional Resources:

"Sounds Like a Winner: Voice Pitch Influences Perception of Leadership Capacity in Both Men and Women," by Casey Klofstad, Rindy C. Anderson, Susan Peters

"Candidate Voice Pitch Influences Election Outcomes" by Casey Klofstad

"Voice Pitch Predicts Electability, But Does Not Signal Leadership Ability," by Casey Klofstad and Rindy C. Anderson

Hidden Brain is hosted by Shankar Vedantam and produced by Jennifer Schmidt, Parth Shah, Rhaina Cohen, Thomas Lu, and Laura Kwerel. Our supervising producer is Tara Boyle. Camila Vargas-Restrepo is our intern. You can also follow us on Twitter @hiddenbrain , and listen for Hidden Brain stories each week on your local public radio station.

Copyright 2020 NPR. To see more, visit https://www.npr.org.

Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.
Thomas Lu is an assistant producer for Hidden Brain.He came to NPR in 2017 as an intern for the TED Radio Hour. He has worked with How I Built This, All Things Considered, Weekend Edition and Pop Culture Happy Hour. Before coming to NPR, he was a production intern for StoryCorps.
Parth Shah is an associate producer at Hidden Brain. He came to NPR in 2016 as a Kroc Fellow.
Rhaina Cohen is a producer and editor for NPR's Enterprise Storytelling unit, working across Embedded, Invisibilia, and Rough Translation.
Camila Vargas-Restrepo
Tara Boyle is the supervising producer of NPR's Hidden Brain. In this role, Boyle oversees the production of both the Hidden Brain radio show and podcast, providing editorial guidance and support to host Shankar Vedantam and the shows' producers. Boyle also coordinates Shankar's Hidden Brain segments on Morning Edition and other NPR shows, and oversees collaborations with partners both internal and external to NPR. Previously, Boyle spent a decade at WAMU, the NPR station in Washington, D.C. She has reported for The Boston Globe, and began her career in public radio at WBUR in Boston.