Elvis Presley's 'Comeback Special' Aired 50 Years Ago This Week

Published December 7, 2018 at 11:47 AM CST

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The red "Elvis" sign from the 1968 Elvis "comeback special" is projected at the start of the Elvis Presley 25th Anniversary Concert in Memphis, Tenn., in 2002. (Stephan Savoia/AP)

This week marks the 50th anniversary of the television event that recrowned Elvis Presley as the king of rock ‘n’ roll. The TV broadcast was sponsored by Singer sewing machines, but it became known as the ” ’68 Comeback Special.” Here & Now‘s Lisa Mullins takes a listen back.