Holiday River Parade | Texas Public Radio

Holiday River Parade

Jack Morgan

Enjoy a holiday river parade under world famous lights. Watch a memorable musical about elves. And then groove to music that may defy easy definition. The extended holiday is here! 

David Finell

The Ford Holiday River Parade announced their Grand Marshal and other float participants on Tuesday. The River Walk Association's Marketing Diretor Paula Schechter said the Grand Marshal for the Friday, November 29 parade will be wearing cheap sunglasses.

Jack Morgan

San Antonio holiday activities kick into high gear Friday, with the Ford Holiday Parade.


The 35th annual Holiday River Parade is Friday at 6 p.m. to 9 p.m. on the River Walk and it’s expected to have more attractions than in years past. The parade starts at El Tropicano Hotel.  More than 30,000 people are expected to attend.


Paula Schechter is the Marketing and Public Relations Director for the Paseo del Rio Association.