Tobacco companies used to rule the market with backing from government entities, but are now subjected to numerous restrictions and flat-out bans.
The U.S. has far fewer smokers today than during the mid-20th century. Despite the consumer dropoff, companies continue to spend billions of dollars on advertising and marketing for cigarettes and other tobacco products.
What forces propelled Big Tobacco to its height of popularity? What led to its eventual downfall? What role did citizen nonsmokers play?
Will vaping and e-cigarettes experience the same life cycle?
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*This interview was recorded on Monday, December 16.