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9/11-Themed Commercial Forces SA Company To Close

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 Miracle Mattress in San Antonio has closed its doors indefinitely after a commercial they posted on Facebook went viral. The commercial’s gotten a lot of attention, and not the good kind.

The commercial promotes a Twin Tower sale for all mattresses being sold for the price of twins. Two men fall backward, yelling, into two tall piles of twin mattresses, and a woman screams and says, “We’ll never forget.”

Owner Mike Bonanno said in a written statement “We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families.  We take full responsibility for our actions and sincerely regret the hurt and pain caused by this disrespectful advertising campaign.”

Louisa Jonas is an independent public radio producer, environmental writer, and radio production teacher based in Baltimore. She is thrilled to have been a PRX STEM Story Project recipient for which she produced a piece about periodical cicadas. Her work includes documentaries about spawning horseshoe crabs and migratory shorebirds aired on NPR's Weekend All Things Considered. Louisa previously worked as the podcast producer at WYPR 88.1FM in Baltimore. There she created and produced two documentary podcast series: Natural Maryland and Ascending: Baltimore School for the Arts. The Nature Conservancy selected her documentaries for their podcast Nature Stories. She has also produced for the Chemical Heritage Foundation’s Distillations Podcast. Louisa is editor of the book Backyard Carolina: Two Decades of Public Radio Commentary. She holds an M.F.A. in Creative Writing from University of North Carolina Wilmington. Her training also includes journalism fellowships from the Science Literacy Project and the Knight Digital Media Center, both in Berkeley, CA. Most recently she received a journalism fellowship through Woods Hole Oceanographic Institution where she traveled to Toolik Field Station in Arctic Alaska to study climate change. In addition to her work as an independent producer, she teaches radio production classes at Howard Community College to a great group of budding journalists. She has worked as an environmental educator and canoe instructor but has yet to convince a great blue heron to squawk for her microphone…she remains undeterred.