Interview: Rogelio Agrasánchez On Post-'Golden Era' Mexican Films
Although many movie fans are familiar with Mexico's “Golden Age” of cinema, less celebrated is the time period from the 1960s through the 1990s. Just as Hollywood's old studio system crumbled in the 1960s, giving rise to a new generation of independent filmmakers, Mexican cinema underwent a similar revolution throughout the 1970s. Mexican moviegoers enjoyed action-packed spectacle, sexy comedies, and films that dealt with social issues in a manner not seen before. The artwork commissioned to promote these films was often spectacular.
"In Mexican movie posters, they would still hire professional artists... also, they don't use a lot of photography," explained archivist Rogelio Agrasánchez Jr. "They would just draw it by hand."
Also, "Sometimes the posters are better than the movies!" said Agrasánchez, Jr. with a laugh. He has compiled his favorite posters from this time period in a new bilingual book, “Más! Cine Mexicano.”