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In The Heat Of The Moment: How Intense Emotions Transform Us

Fanatic Studio/Gary Waters/SCIEN
Getty Images/Science Photo Libra

For years, George Loewenstein's exercise routine involved running up a steep hill. As he made it to the top of the peak, all he could think about was the pain. But once he reached the top, it was as if he was struck with amnesia. That pain, he says, "was all forgotten within maybe 10, 20 seconds."

A few days later, George would lace up his sneakers and scale the hill again, and his mind followed the same pattern. George realized that each of his emotional states were little worlds unto themselves — the runner in pain had little understanding of the carefree person going downhill, and vice versa. It occurred to George, who's a psychologist and economist at Carnegie Mellon University, that this gap in perception applies to more than running.

"I realized that when you're not in pain or cold or experiencing a powerful emotion like anger or fear, it's very difficult to imagine yourself in that situation," he says.

This phenomenon can help us understand why we sometimes act in ways that mystify us, whether it's making an impulsive decision when we're hungry or freezing in a moment when we expected to be assertive.

This week on Hidden Brain,we explore how certain situations cause us to become strangers to ourselves. We hear from people who can't reconcile the person they believe themselves to be with their actions while in the grip of an intense feeling. And we look at the deep psychological mystery that occurs during these moments: no matter how many times we discover the strangers living inside us, the next time always catches us by surprise.

Additional resources

"Enduring Pain for Money: Decisions Based on the Perception and Memory of Pain" by Daniel Read and George Loewenstein in the Journal of Behavioral Decision Making

"The Heat of the Moment: The Effect of Sexual Arousal on Sexual Decision Making" by Dan Ariely and George Loewenstein in the Journal of Behavioral Decision Making

"The Effect of Sexual Arousal on Expectations of Sexual Forcefulness" by George Loewenstein, Daniel S. Nagin, Raymond Paternoster in the Journal of Research in Crime and Delinquency

"Hot–Cold Empathy Gaps and Medical Decision Making" by George Loewenstein in Health Psychology

"Real Versus Imagined Gender Harassment" by Julie Woodzicka and Marianne LaFrance in the Journal of Social Issues

Copyright 2020 NPR. To see more, visit https://www.npr.org.

Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.
Rhaina Cohen is a producer and editor for NPR's Enterprise Storytelling unit, working across Embedded, Invisibilia, and Rough Translation.
Tara Boyle is the supervising producer of NPR's Hidden Brain. In this role, Boyle oversees the production of both the Hidden Brain radio show and podcast, providing editorial guidance and support to host Shankar Vedantam and the shows' producers. Boyle also coordinates Shankar's Hidden Brain segments on Morning Edition and other NPR shows, and oversees collaborations with partners both internal and external to NPR. Previously, Boyle spent a decade at WAMU, the NPR station in Washington, D.C. She has reported for The Boston Globe, and began her career in public radio at WBUR in Boston.
Jennifer Schmidt is a senior producer for Hidden Brain. She is responsible for crafting the complex stories that are told on the show. She researches, writes, gathers field tape, and develops story structures. Some highlights of her work on Hidden Brain include episodes about the causes of the #MeToo movement, how diversity drives creativity, and the complex psychology of addiction.