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When An NBA Star Used His Name To Make Shoes Less Expensive

By Kenny Malone
Published August 1, 2017 at 3:29 PM CDT

Famous basketball players usually charge more when their names appear on them. But what happened when an NBA All-Star tried to use his name to charge much, much less? Stephon Marbury recalls the the great "Starbury" sneaker experiment.

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All Things Considered
Kenny Malone
Kenny Malone is a correspondent for NPR's Planet Money podcast. Before that, he was a reporter for WNYC's Only Human podcast. Before that, he was a reporter for Miami's WLRN. And before that, he was a reporter for his friend T.C.'s homemade newspaper, Neighborhood News.