Part 5 of the TED Radio Hour Episode Nudge
Professor Richard Thaler returns to the show to talk about how a nudge has essentially eradicated guinea worm disease in Africa.
About Richard Thaler
Thaler studies behavioral economics and finance as well as the psychology of decision-making.
Thaler's 2008 bestseller, Nudge, (co-written with Cass Sunstein) explores how concepts of behavioral economics are used to tackle many of society's major problems.
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